Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world's most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.
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"The way to win in any market is to make customer service the foundation of your brand."
Bruce Himelstein
  • Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI).
  • Featured & Quoted in as Branding Consultant.
  • Featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.
  • An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board.
  • Drove efforts to "blow the dust off the lion and crown" by transforming one of the world's most recognizable luxury brands...the Ritz-Carlton.
  • Recognized for identifying and implementing strategies to maintain relevance in today’s rapidly evolving business world.
  • Featured prominently in Joseph Michelli's New York Times bestseller, "The New Gold Standard".
  • Passionately worked to improve healthcare by serving on the Shady Grove Hospitals Board of Directors
  • Completed innovative work by breaking marketing barriers for Marriott's Senior Living Services
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  • Bruce related his background from the hotel industry to the world of healthcare seamlessly. His focus on hospitality was engaging and thought-provoking

    - Lyndsey Dumas, VP of Education at Arkansas Hospital Association -
  • Our management group was captivated by Bruce’s presentation style, breadth of experience and relevant examples. It’s a job well done, when long after the speaker has presented, the wheels keep turning in the minds of the audience.

    - Colleen Holloway, Manager Communication Services at Qualico -
  • "We were searching for a speaker that would help us guide our network through a re-branding that the network was somewhat tentative about. After a long search we found Bruce and he brought the right level of professionalism and credibility to get their attention and trust. He dove deep into where we were at in our process and the wants, needs and emotions of our network and delivered a pitch perfect talk that really got everyone not only excited but thankful their brand was keeping current"

    - Katy Robinson, Director of Events at Remax Integra -
  • "We've been fortunate to see and hear many iconic speaking figures over the years, from authors, nurses, physicians, entertainers and philanthropists. Bruce Himelstein truly wowed attendees, so much so, that they wanted to speak with him following the event to bring him to their hospital and take a photo together. Bruce has a gift for connecting with the audience, sharing his expertise in a way that attendees can learn to instill the best customer service, including the art of anticipation, within their workforce and the health care industry. Regardless of your role, whether it be clinical, non-clinical, executive leadership, hospital trustee or outside of health care...Bruce’s message is applicable and will resonate for years to come."

    - Meredith Kenyon, Vice President of Workforce and Education at Missouri Hospital Association -
  • "Bruce was engaging and relatable "

    - Joy Dyess, AVP-BankSouth -
  • “Bruce did a wonderful job presenting to the Executive Learning Network group at The Jack C. Massey College of Business at Belmont University. He’s personal, engaging, and shared examples the executive members can put to work in their own industries. The time was invaluable, and I’d have Bruce back to speak again. He’s easy to work with and wanted to make sure that he connected in a way that was meaningful for both the audience and program expectations. It was a homerun!”

    - Jill Robinson, Director of External Relations at The Jack C. Massey College of Business Belmont University -
  • ...Bruce challenged and encouraged us to identify opportunities and to expand the use of proven hospitality approaches into our healthcare delivery settings." Thank you Bruce for sharing your talent with me and the SGAH leadership team.

    - Dennis Hansen, FMR Pres. Shady Grove Adventist Hospital -
  • I have seen Bruce Himelstein in action as a client of mine, when he worked at Ritz-Carlton, and as a guest speaker to my students at Syracuse University. Aside from being a savvy and inspirational professional, Bruce is a natural storyteller. Bruce captivates his audiences. Most importantly, he captivates them with a purpose: to reach heights of marketing they never dreamed possible.

    - Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University -
  • Bruce Himelstein is one of the most innovative marketing executives in the luxury industry. Bruce is a trusted expert for top tier brands and an engaging and prolific speaker. His speaking and consulting engagements will prepare you to tackle the present as well as the future with proven best practices.

    - Milton Pedraza, CEO of Luxury Institute, LLC -

    - The Tennessee Hospital Assn. -
  • Bruce has been a guest lecturer in the Lodging Operations and Luxury Hotels class that I teach at Florida State, and his expertise, charisma, and passion really made the topic come alive for my students. You can tell right away that he doesn't know know marketing and branding, he lives and breathes it.

    - Dr. Lydia Hanks, Professor at The Dedman School of Hospitality at Florida State University -
  • Thank you for your inspiring and informative speech on Saturday. It was a true pleasure to have you join us. The feedback from the team was outstanding. You had an impact and made a difference.

    - Starkey Hearing Technologies -
  • Home run. Great guy. Class act. Loved him

    - National Center for Assisted Living -

Bruce Himelstein: Founder of the BJH Group

Bruce Himelstein is credited with leading some of the travel and hospitality industry’s most prestigious domestic and global brands during a 30+ year illustrious career setting the global standards in hospitality, marketing, and C-level executive management. Successful at every level of his career, Bruce Himelstein now helps growing and established businesses achieve new levels of success as a marketing, hospitality industry, and luxury brand consultant, as well as a business facilitator.  But more than just offering highly experienced and incredibly savvy consulting and facilitation services, Bruce is a well regarded professional speaker, most notably a hospitality speaker with a long history of highly successful event, conference, and keynote speeches through the Keppler Speakers Bureau, Washington Speakers Bureau, the Keynotes Organization, and a half dozen more prestigious speaking groups across the country. Read more about Bruce Himelstein or his keynote speaker and business consulting services.

These are just a few of the Fortune 500 companies and national brands Bruce has performed a speaking engagements for or performed consultation services with...

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