Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world's most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.
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Bruce Himelstein is credited with leading some of the travel and hospitality industry’s most prestigious brands, including Loews Hotels, The Ritz-Carlton, and Oceana Cruises.

Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed small companies into large companies, and large companies into game-changing industry innovators.

In addition to over three decades of executive management and marketing leadership, Bruce is a global name in luxury brand management and has extensive experience as an engaging professional speaker, powerful business facilitator, and leading marketing consultant with a wealth of insider industry knowledge to draw from.

As the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli’s New York Times bestseller, The New Gold Standard.

An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.

Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.

Brand Management, Marketing, and Hospitality Speaker Services

Hospitality, Marketing, and Business Facilitator Services

Marketing, Hospitality, and Luxury Brand Consultant Services

  • Motivational Speaker
  • Branding
  • Team Building
  • Leadership
  • Sales
  • Disruption
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