Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world's most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.
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Lakeview Health Welcomes a New Member to the Board of Directors

August 3, 2017   

Lakeview Health is pleased to announce Bruce Himelstein, a globally recognized brand marketing expert, has joined the board of directors. Himelstein is the founder and CEO of The BJH Group and a former executive of The Ritz-Carlton Hotel Company. He has been recognized by the Hospitality Sales and Marketing Association as one of the top 25 most extraordinary minds in sales and marketing.

“We are honored to have Mr. Himelstein as a member of our board of directors and look forward to his input as we continue to expand,” said Lakeview Health CEO Roy M. Serpa. “We have begun laying the groundwork for expansion to provide more treatment resources across the country. Mr. Himelstein will be instrumental in guiding us as we grow our marketing channels to increase awareness across the U.S. and help even more people transform their lives.”

Himelstein has worked with some of the most prestigious domestic and global brands in the travel and hospitality industry during his more than 30-year career. He has set global standards in hospitality, marketing and C-level executive management. With The BJH Group, Himelstein serves as a marketing, hospitality industry and luxury brand consultant to help growing and established businesses achieve new levels of success. He is also a business facilitator and helps businesses organize projects and plans.

“As Lakeview Health continues to provide top-tier treatment to individuals across the country, offering the best patient experience is a priority,” said Brian Potts, operating partner of The Riverside Company, which acquired Lakeview Health in 2016. “Mr. Himelstein brings expertise in providing world-class customer service. We look forward to collaborating with him and innovating how customer experience and patient experience intersect within addiction treatment.”

Himelstein began his service with the board of directors on Aug. 1. The Lakeview Health board of directors meets on a quarterly basis.

About Lakeview Health
Lakeview Health, located in Jacksonville, FL, serves individuals with addiction and psychiatric disorders. Staff offer an integrative health approach that addresses the medical, psychological, physical and spiritual aspects of recovery. Their gender-responsive programs host unique treatment features that cater to women and men independently. They provide a continuum of care, allowing patients to move successfully toward a life in recovery. To learn more, visit http://www.LakeviewHealth.com.

  • Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI).
  • Featured & Quoted in Bloomberg.com as Branding Consultant.
  • Featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.
  • An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board.
  • Drove efforts to "blow the dust off the lion and crown" by transforming one of the world's most recognizable luxury brands...the Ritz-Carlton.
  • Recognized for identifying and implementing strategies to maintain relevance in today’s rapidly evolving business world.
  • Featured prominently in Joseph Michelli's New York Times bestseller, "The New Gold Standard".
  • Passionately worked to improve healthcare by serving on the Shady Grove Hospitals Board of Directors
  • Completed innovative work by breaking marketing barriers for Marriott's Senior Living Services
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