As noted author Tom Peters states…”If you don’t change, you die!”
Bruce has lived through numerous changes in his award-winning career and shares examples of what to expect. Change disrupts an organization but it never has to be painful. We know change is inevitable, but a strong culture and focused communication strategy can navigate the shifts.
Think UBER, TripAdvisor, Minute Clinic…..these are examples of a major change not only in an organization but entire segments of business. Bruce articulates the needs of a team to see it through.